I collabed with photographer Jessica Miller and Rodin’s CD to express the clean glow-vibe of the the Goddess Aurora Collection. The shots of the 5-piece, limited-edition collection showcases Rodin’s signature, carefully-curated botanical oil blends.
Dr. Jory’s desire to bring innovative health care to a wider audience required research and full rebranding to set the tone for his modern, medicinal practice rooted in ancient principles. The two worlds come together with a muted color palette and a minimal, clean aesthetic. The message conveyed: Integrative Medicine is what is now and next in health care and Dr. Jory and his team are leading the way.
art direction / design / advertising / retouching / full service production
An exercise in duality: rough vs. smooth, soft vs. strong, bold vs. subtle. My challenge? How to convey this dance of opposites in Gray’s branding. I took a less is more approach focused on the subtle impact of texture and light. Interiors, objects, functional art, and jewelry inspire what I do, a perfect marriage of designer and client.
design / art direction
Nancy’s pieces are modern with an edge and are effortlessly chic. I took a less-is-more approach to let the pieces speak for themselves.
Agency: The Press Cabinet, Inc.
design / art direction
Ojas Skin is rooted in health-giving ingredients and California lifestyle. In preparation for the official launch, they required a strategic review of the brand including creative editing, art direction and design, to put their best, freshest face forward.
Coco and Breezy Eyewear was founded by twin designers Coco and Breezy Dotson. Lifestyle brand and commerce platform, The Helm launched a capsule collection with them, releasing two limited-edition aviators inspired by Gloria Steinem.
Mend Water is an ultra-pure brand that values technology and the environment. They required minimal branding and eco packaging. The water speaks for itself. Mend donates water to people around the world affected by water crisis. A very cool brand with a visionary owner.
A selection of animations for digital ads, social, sites and email marketing.
CARRIE CRAMER JEWELRY
branding / web / print collateral / photography / retouching
I've been collaborating with Carrie Cramer for years. She is a creative powerhouse in her own right. While she longs for maximum sparkle and unicorns, I push her branding in a minimal, high-end direction. It's been a debate for years. Here we found the perfect compromise for her playful yet stylish jewelry line.
I have extensive experience developing promotional and retail products and branding collateral. I think it is important to balance a digital presence with physical elements.
design / advertising
Like anything dreamed up and created by the SBE Group, Katsuya is bold and fashion-forward. We were tasked with designing support materials that fit Katsuya’s specific branding, while also within the SBE family. This is a great example of how a minimal color palette is high-impact.