branding / web / print collateral
I've been collaborating with my childhood friend Carrie Cramer for years. She is a creative powerhouse in her own right. While she longs for maximum sparkle and unicorns, I push her branding in a minimal, high-end direction. It's been a debate for years. Here we found the perfect compromise for her playful yet stylish jewelry line.
Here's a selection of logos. I lean towards minimalist, high-impact designs when creating the foundation of a brand.
design / advertising / print collateral
Loree Rodkin is an enigmatic designer who challenges the creative spirit in all who work with her. Our shoots are always inspiring, edgy and creatively charged.
Agency: The Press Cabinet, Inc.
Photos: Brion Topolski
design / advertising
Like anything dreamed up and created by the SBE Group, Katsuya is bold and fashion-forward. We were tasked with designing support materials that fit Katsuya’s specific branding, while also within the SBE family. This is a great example of how a minimal color palette is high-impact.
Agency: The Press Cabinet, Inc.
re-branding / design / art direction / web
Dr. Jory’s desire to bring innovative health care to a wider audience required research and full rebranding to set the tone for his modern, medicinal practice rooted in ancient principles. The two worlds come together with a muted color palette and a minimal, clean aesthetic. The message conveyed: Integrative Medicine is what is now and next in health care and Dr. Jory and his team are leading the way.
re-branding / design / art direction / web
Vallone Design, an award winning Interior Design Firm specializing in luxe projects, required a strategic brand refresh for 2019. This included a full makeover including, editing, art direction, design and website production.
design / art direction
Nancy's black and gold designs are right up my alley. With this line, I take a less is more approach to let the pieces speak for themselves.
Agency: The Press Cabinet, Inc.
design / art direction
Ojas Skin is rooted in health-giving ingredients and California lifestyle. In preparation for the official launch, they required a strategic review of the brand including creative editing, art direction and design, to put their best, freshest face forward.
Agency: The Press Cabinet, Inc.
branding / packaging / web
Mend Water is an ultra-pure water brand that values technology and the environment. They required minimal branding and eco packaging. The water speaks for itself. Mend donates water to people around the world affected by water crisis. A very cool brand with a visionary owner.
Mend Water site produced by Design Lab West
I have extensive experience developing promotional and retail products and branding collateral. I think it is important to balance a digital presence with physical elements.
art direction / design / advertising / full service production
Gray Gallery was an exercise in duality: rough vs. smooth, soft vs. strong, bold vs. subtle. It was a challenge to convey this dance of opposites in their branding. Interiors, objects, functional art, and jewelry inspire what I do, this was a perfect marriage of designer and client.
