Top 5 Benefits Of A Rebrand
So, you've been running your business for a while now. Maybe when you started, you didn't have the budget to spend on solid branding, and you’ve never really loved it. Or maybe your brand is starting to look a bit dated. Whatever the reason, it's tough to keep up with the latest trends and stay ahead of the game. But don't despair - rebranding could be just the ticket! It's an option that many business owners overlook, but keeping your brand fresh and current is key to staying on top of your competitors. So, if your business has evolved or changed, or if your brand just needs a little sprucing up, rebranding could be the perfect solution.
What is a Rebrand?
Sometimes companies need a new look to keep up with the times. That's what rebranding is all about! Basically, it's like giving your business a makeover so it looks fresh and modern. The goal is to make sure your customers see your business in a new light and feel like your products or services are exactly what they need right now. It's a great way to keep your company relevant and on-trend!
Rebranding can include various elements such as a new logo, website design, color palette, brand messaging, and more, depending on what your business needs and what you want to achieve with the rebrand. It's important to carefully consider which elements will have the biggest impact on your customers and help you achieve your goals. A rebrand can be a big investment, so it's important to work with a professional designer or branding agency to ensure that the changes you make align with your business goals and resonate with your target audience.
Website Rebrand Feature: Montage Packaging
Montagne, a luxury packaging company, reached out to us to give their website a total refresh. They recognized the need to revamp their site to better showcase their brand and reach a wider audience. After analyzing their challenges, including an outdated platform and a dull color scheme, we worked with them to identify their goals. We were excited to help them modernize their website's look and highlight their innovative and sustainable practices.
After establishing Montagne's objectives and target audience, we created a fresh color palette, redesigned the layout, updated the website copy, and incorporated new photography to breathe new life into their website. You can check out their website and view more project photos by visiting the following link: Montagne Project Page
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After:
Does Your Business Need A Brand Overhaul?
Here are some reasons our clients say they need a brand refresh:
Outdated logo or website
Change of products or services
A new generation running the family business
Differentiating from competitors
Negative associations
Attracting new or younger customers
Desire to show a unique value proposition
Keeping Up With Changing Trends
Improve brand recognition
Strengthening employee morale, enthusiasm, and dedication
If you’re not sure if you need a rebrand, contact us to discuss. In the meantime, it’s important to understand the benefits of a brand overhaul.
What Are The Top 5 Benefits Of Rebranding?
1. Connect With A New Audience
A successful rebrand can help a business attract new customers who may not have been interested before. This is because rebranding can make a business look fresh, modern, and relevant. When a business has a new, eye-catching logo, graphics, and a fresh message, it can help them stand out from the competition and attract new customers. Rebranding can offer the stimulation your business needs to create new growth in an ever-evolving market.
2. Set Yourself Apart From Your Competitors
As your business grows, you might start competing directly with other companies in your industry. But don't worry; rebranding can be a game-changer! It's the best way to make your company stand out from the crowd by showing off what makes you different. A unique brand identity shows potential clients that you're the real deal and an expert in your field. Plus, when you rebrand, you can create a personality that resonates with your target audience and makes you a leader in your industry. With a fresh new look and feel, you'll be attracting more customers and kicking your competitors to the curb!
3. Stay Current, Keeping Up With Changing Trends
You know how trends and styles in design and marketing can change in a flash? If you're not keeping up, your biz can start to look like it's been left behind. But don't worry - rebranding is an excellent way to stay current and avoid looking outdated or out of touch. By keeping up with the latest design and marketing trends, you show potential customers that you're in the loop with what's hot and happening in your industry. And that's a great way to build trust, attract new customers, and stay ahead of the competition.
4. Reflect New Products, Offers, Values, Or Goals
You know how your business can outgrow its brand sometimes? It can be tough to showcase all your growth and evolution when your branding is stuck in the past. Maybe you've started offering new products or services, or you've set some new goals. Whatever the reason, rebranding can be a great way to show off your brand’s evolution and let everyone know that you're moving on up.
5. Boost Your Bottom Line
Rebranding can do wonders for your biz, not just in terms of your inbound strategy but also your profits! When you give your brand a fresh new look, you're not just standing out from the competition and showing off your expertise - you're also reaching new potential clients and expanding the influence and reach of your products and services. And all of that translates to better profits! So if you want to give your business a boost, a rebrand might just be the way to go.
Logo Redesign Feature: Huntington Jewelers
Check out more before and after logos here.
Ready To Start Your Rebrand?
Don't go it alone; the rebranding process can be fun and exciting if you work with a professional. A brand refresh may include a new logo, website, colors, and more. Consider what will have the biggest impact and work with a professional to stay within budget and ensure your new look resonates with your customers. Rebrands are one of our specialties at CoriStyle Studio. Contact us to learn more.
