8 Benefits of Email Marketing
Email marketing may be as old as the internet itself, but it's still a great tool for spreading the word about your brand, product, or service. And the best part? Your emails go out to folks who are already into what you're selling. But hey, if you're a small business, you might not see the benefits right away. That's why we've put together a list of 8 benefits of email marketing.
What is email marketing?
Email marketing involves sending emails about your product, service, and/or brand to people who have subscribed to your mailing list or people you are cold emailing. It's important to note that sending unsolicited emails is tricky, and there are rules in place that campaigns must follow. However, an effective cold email marketing strategy can have significantly more success.
Why is email marketing important for businesses?
With email marketing, you can keep in touch with your customers and website visitors on a regular basis. And let's face it, and everyone loves to be in the know about the latest and greatest products and promotions, especially proven buyers. Plus, research suggests that it's five times more expensive to attract new customers than to keep existing ones.
Targeted email marketing is key
Sending unsolicited emails is a tough gig, and even though it's not against the law, there are a few rules to keep in mind. But here's the kicker: the success of these unsolicited messages is up for debate. A poorly executed cold email campaign usually falls flat, but that's par for the course with most marketing tactics. You can't expect too much from the average, but with a targeted email marketing plan, you could see some real results. Just be aware that some email providers automatically flag cold emails as spam, so your message might get lost in the shuffle.
8 benefits of email marketing
To begin, let's check out a brief list of the advantages of email marketing.
No need to worry about ad space
Helps retain customers
Allows for tailored content to your target audience
Keeps your customers informed
Improves your brand recognition
Drives traffic to your website
Increases sales
Conducts service to gain insights
1. Save on the cost of Adspace
Compared to other forms of advertising, email marketing doesn't require purchasing ad space, making it more accessible. Unlike social media, email marketing allows you to retain control over the distribution of your content. This is one of the major benefits of email marketing. This is one of the biggest advantages of email marketing.
2. Retain customers
Keeping your customers is just as crucial as winning them over in the first place, if not more so! Loyal customers are a rare breed, and email marketing can help you keep them coming back for more. To keep the love alive, you'll want to show them you care with emails that make them feel like they're getting something special – think exclusive deals, discounts, and surprises!
3. Tailored content to target audience
Crafting a personalized message is like a bespoke suit that fits perfectly. When your audience realizes that you've taken their unique needs into consideration, they're more likely to respond positively to your message.
4. Keep customers informed
Ensuring a smooth customer journey is crucial if you want them to become loyal fans. If a customer encounters too many bumps in the road, whether it's because your product or service isn't to their liking or the shopping experience is inconvenient, they may jump ship. That's why it's important to keep your customers in the loop about what's happening with your brand. By keeping them informed and engaged, you can keep their interest piqued and their loyalty secured.
5. Improve brand recognition
Small businesses face the challenge of making their name known in a sea of competitors. With so much competition for ad space online, it can be tough to stand out. Luckily, email marketing is a powerful tool that can help potential customers discover your brand and what you have to offer.
6. Drive traffic to your website
An effective marketing email can be one of the best ways to increase traffic to your website. But keep in mind, it needs to be more than just any old email - it needs to be a good one! The email's subject line is critical because if it's uninteresting, the recipient is likely to delete it without even opening it. And if that happens, they'll never have the chance to check out your website.
7. Increase sales
If you want to boost your sales through email marketing, make sure you strike the right balance. You want to capture your customers' attention without coming off as too pushy or spammy. People who sign up for your emails are already interested in your brand or product, so your click-through rates should be good.
But beware of over-promotion! Customers may feel turned off by aggressive sales pitches and may even unsubscribe or mark your emails as spam. That's a big no-no! On the other hand, if your strategy is too passive, you may not be making the most of potential sales opportunities. So, find the sweet spot and use email marketing to boost your sales effectively.
One way to find the sweet spot between being too pushy and not assertive enough is by experimenting. It may involve taking some risks and potentially losing some sales, but the knowledge gained from it is valuable. After all, they say wisdom comes from experience.
8. Conduct surveys
When it comes to surveys, it's important to target the right audience. Sending a survey to random people who have no connection to your brand is unlikely to yield helpful results. Instead, focus on surveying your existing customers or those who have shown interest in your product or service.
Surveys can provide valuable insights into various aspects of your business. For instance, you can use surveys to gauge how easy it is for customers to navigate your website, their likelihood of returning, their opinion on the price of your product or service, and more. By taking action on the feedback received through surveys, you can improve the overall customer experience and increase customer satisfaction.
Let’s start your email marketing journey
If you're ready to take your business to the next level and reach a wider audience, don't hesitate to contact us to discuss starting an email marketing campaign. We'll work with you every step of the way to create a customized strategy that fits your unique business needs and goals. Let's get started today and watch your business grow!
